So Brendon Sinclair has started putting together a case study on promoting a new site. The site is a web dev agency in Belfast, called Inspired eBusiness Solutions: Designs for the web in Belfast.
The site is fairly new, and as Brendon points out, Seamus hasn't really started optimising it for relevant terms yet. Relevancy is a big issue when it comes to search engines.
The example Brendon uses, is why would you want to rank for “digital cameras” when you sell “picture frames”? I’m sure there’s a lot more traffic behind digital cameras, but its not as relevant as it could be. This means you would have a visitor who (assuming they even click through from Google) will be disappointed and frustrated when they arrive at your site, and its not what they want. I don’t think you’re very likely to make a sale off of these people!
Traffic is important, but its no good if you can't convert that traffic into sales.